What can I do with a degree in Digital Society and Media?

What can I do with a degree in Digital Society, Media and Culture?

The Digital Society, Media and Culture degree at the University of Kent offers an interdisciplinary curriculum that explores the intersection of digital technologies, media, and societal change. This degree equips students with critical thinking, analytical, and digital skills essential for navigating and influencing the contemporary digital landscape. Get ideas and inspiration here before booking a one-to-one appointment with a Careers Adviser.

Careers in Digital Society, Media and Culture

The following roles are examples of the types of job opportunities available to graduates of Digital Society, Media and Culture, who are equipped with a deep understanding of digital media, cultural trends and the societal impacts of communication technologies.

Digital Marketer Use online channels like social media, search engines, email, and websites to promote products or services.

Content Creator Develop engaging content for websites, social media platforms, and digital campaigns, combining creativity with audience insights.

Social Media Manager Plan and execute social media strategies to build brand awareness, engage communities, and analyse online trends.

Media Analyst Research and interpret media consumption patterns and cultural trends to inform marketing, policy, or creative decisions.

Public Relations Officer Manage and promote a positive public image of an organisation through strategic communication and media relations.

UX (User Experience) Researcher Study how people interact with digital products and media, providing insights to improve design and usability.

Journalist / Multimedia Reporter Research, investigate, and report news and information to the public through various media channels.

Market Researcher Collect and analyse data about consumers and markets to help organisations make informed decisions.

Social Researcher Investigate social issues and trends through data collection and analysis to inform policy, understanding and decision-making.

Advertising Account Planner Research consumer insights and market trends to develop and plan advertising campaigns.

Marketing Executive Develop and implement marketing strategies and campaigns to promote a company's products or services.

Media Researcher Conduct the research needed for television, film and radio shows.

Alternative career paths

Policy Officer Research, develop, and evaluate policies to support effective decision-making.

Data Analyst Collect, process, and interpret data to help organisations make informed decisions and identify trends.

Community Development Worker Work in communities and liaising with different agencies to bring about change and improvements. 

Where do University of Kent graduates work?

This is a selection of organisations that have employed University of Kent graduates in the past. There are many more possible employers in these and other industries.  

  • Media: BBC, Channel 4, The Guardian, KM Media Group
  • Marketing: Ogilvy, Reflect Digital, L’Oreal
  • Market research: Kantar, Ipsos
  • Public sector: Kent County Council, Medway Council, Civil Service

Graduates can pursue careers unrelated to their degree by combining transferable skills, like communication, problem-solving, and analytical thinking, with their interests and experiences. Book an appointment with a Careers Adviser to explore your options.

Find a job

The Careers and Employability Service provides information and advice on job searching to University of Kent students and recent graduates. This includes a vacancy database advertising a range of graduate jobs, placement year and vacation work/internships.

Tips to stand out

  • Gain practical experience: Engage in internships, volunteer work, or part-time roles related to digital media and communications.
  • Develop a portfolio: Showcase your work, such as blog posts, social media campaigns, or digital projects, through a personal website or platforms like GitHub.
  • Pursue certifications: Enhance your credentials with certifications in areas like Google Analytics, Hootsuite Social Marketing, or Adobe Creative Suite.
  • Participate in competitions: Join university-led challenges, hackathons, or media contests to demonstrate your skills and creativity.
  • Stay informed: Keep up-to-date with trends in digital culture, media ethics, and emerging technologies through relevant journals and online courses.

Year in industry

A  year in industry can have a big impact on your employability. By gaining real-world experience and learning key skills in the workplace, and pairing these with the knowledge you gain on your degree, you can become a highly employable candidate in the labour market. The year can be based in the UK or abroad, including your home country if you're an international student, and contribute to your final degree. At The University of Kent, many courses include an optional year in industry between your second and final year, where you undertake graduate-level work related to your studies.     

Further study  

Some graduates choose to pursue postgraduate education to specialise further or enhance their career prospects, for example: 

  • MA Media and Communications
  • MA Digital Marketing 
  • MSc Data Analytics

You can also gain professional qualifications in marketing (CIM), public relations (CIPR), project management (PRINCE2) or data analytics e.g., Google Data Analytics Certificate, Microsoft Certified: Data Analyst Associate.

Postgraduate Courses at Kent 

Prospects – Postgraduate Study 

Find a Masters