Film student Chloe was paired with Pie Factory Music, a youth charity based in Ramsgate. It works with young people from challenging backgrounds through youth work, music and arts, pastoral care and counselling. Their flagship Emerging Artists program has helped 29 young artists progress and thrive in the music industry.
Chloe was fortunate to be mentored by Bryony Bishop, an experienced local Marketing strategist who has worked with Pie Factory and was able to share her knowledge on this Student Impact project.
Chloe’s challenge was to develop an in-depth TikTok content strategy and management plan for the charity.
What did Chloe say about the experience?
I have thoroughly enjoyed my experience with Bryony & team so far, and I feel that I have gained so much during my time. Bryony has taught me a lot about her side of marketing, and how she approaches the outreach for Pie Factory Music. And I feel that our collaboration together has been incredibly impactful for myself (and hopefully on her end too!), meeting in person has also contributed to my own understanding of the youth centre and I have been able to speak with the young teens, receiving their input as to how Pie Factory Music can become a TikTok sensation! I love coming up with wacky and fun ideas, and I have learnt that there is no right or wrong as to ‘how you use social media’ it is more about the heart and soul you put into it.
Through this experience, I have gained marketing knowledge as well as collaboration skills. Collaborative efforts have far more pay off I believe as Bryony has really encouraged my ideas, whilst additionally sharing her expertise.
Regarding myself, I have learnt that I absolutely thrive when I can brainstorm ideas in person which is why I drive to Ramsgate to be in the youth centre surrounded by the different characters and personalities of the team. I have improved massively when it comes to being organised, and I have found the structure of my time at Pie Factory Music to be incredibly helpful when it comes to my everyday schedule too. Being involved in a project has a very positive effect on me!
The business point of view!
Chloe is continuing to support us which is fantastic – we love her enthusiasm and can-do attitude.
Chloe has been a real asset in helping us to review Tik Tok as a viable platform for Pie Factory Music and starting a content creation group with some of our young people. Chloe undertook a review with recommendations and created a strategy for us which she presented to 5 young people from Thanet, who we are now working with to co-create content for our channels. Chloe has been instrumental in helping to engage and connect with the young people, tapping into trends, generating great ideas and providing in-person filming training. She is enthusiastic, hardworking and full of creativity, which we have really valued. Her dedication has extended beyond the initial one month project into a six month project which we’re incredibly grateful for.