NSS privacy page

The National Student Survey (NSS) is a survey of all final year undergraduates in the UK and it gathers students’ opinions on the quality of their courses. The survey is conducted by Ipsos, an independent research agency. In order for them to run the survey, the University needs to share your contact details with them. This page outlines why and how your data is shared, as well as how to opt out from receiving communications from Ipsos.

The NSS and data sharing

The survey is conducted by Ipsos, an independent research agency. It is commissioned by the Office for Students (OfS) on behalf of the UK funding and regulatory bodies in England, Wales, Northern Ireland and Scotland.

As described in the conditions of enrolment at Kent, and as the survey is a task carried out in the public interest, your contact details will be transferred to Ipsos for the purpose of the NSS only.

Personal data is held in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We can assure you that your responses to the NSS will be non-identifiable to us. Any personally identifiable data will be securely deleted by Ipsos after the survey closes and will not be shared with any third parties. More information is available on the NSS website.

FAQs

If you do not want the University to share your contact details for external communications from Ipsos for the purposes of the NSS, please email dataquality@kent.ac.uk

If you have any questions for Ipsos you can email thestudentsurvey@ipsos.com    

It makes a tangible difference to the experience students have at university. The OfS published results help students make informed decisions of where and what to study. 

At Kent, we rely on your feedback to identify what needs improving within the student experience.  As a result of previous feedback we have been able to make the following changes:     

  • A new term structure means more evenly spaced deadlines and no studying over the winter break
  • Timetables published much earlier
  • Modules that build your career skills, with industry input and employability
  • Streamlined assessments and early check-ins mean faster feedback and help when you need it most

You can find out more on the Your Uni, Your Say webpages.

You will be asked various questions relating to your academic experience, as well as the opportunity to comment on your overall student experience at Kent.

The student guide on inappropriate influence sets out what the NSS is and how it is promoted by universities and colleges.

The guide details what may constitute inappropriate influence when promoting the NSS and the types of promotion universities and colleges are, or are not, allowed to undertake.

It provides details on the help and support available to students - if they feel they are being or have been influenced in how to respond to the survey, along with the process in place to investigate allegations of inappropriate influence and what happens in case of a breach of guidance.

Ipsos will email you with your unique link to the survey on Thursday 29 January 2026

They will also contact you by text message and approximately three weeks later, Ipsos will contact students who have not filled in the survey to ask them to do it on the phone.

Once you have completed the survey, you will not be contacted by Ipsos for this purpose again.

The survey can be completed online from 8 January until 30 April.  

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